Here's the latest NRA ad--it went up last night. There's a markedly different tone--calmly stating facts about the impact of gun laws according to findings by Obama's own administration. Overall, it's brutally effective in pointing out the end-game of the administration, without sounding like crazy conspiracy theorists. Chris Cox is excellent; but I still thing the most effective ad would use a woman as the spokesman. Image and messenger matters. But in lieu of a woman, at least drop the suit and tie, and roll up your sleeves. The special interests/lobbyist label is sticking, and needs to be challenged. Show 'em we're real people, standing up for the rights of real Americans.